TheySaid replaces static survey forms with AI-conducted conversations that adapt questions in real time based on responses. You describe what you want to learn, the AI runs the interview, and you get synthesized insights — not a spreadsheet of answers. It's fast, scalable, and genuinely useful for feature validation. But can AI conversations replace talking to real users? We tested it. Here's an honest, independent review.
TheySaid is an AI-native survey and user testing platform that replaces static survey forms with AI-conducted conversations. Instead of presenting a fixed set of questions to every respondent, TheySaid's AI conducts an adaptive conversation — probing deeper when a response is interesting, following up on unexpected answers, and moving on when a topic is exhausted. The result is richer qualitative data at survey scale.
The platform supports four project types: AI surveys (the core feature), user tests (feedback on prototypes or live products), AI interviews (scaled qualitative research), and polls (lightweight single-question check-ins). After responses are collected, TheySaid's AI analytics synthesize the data into themes and insights — you get a summary of what you learned, not a spreadsheet you have to analyze yourself. For PMs who run frequent user research, this closes the gap between collecting feedback and acting on it. See our AI user research tools guide and AI tools for PM research for the broader landscape.
TheySaid's core differentiator is that its AI adapts questions in real time based on each respondent's answers. If a user mentions a frustration with onboarding, the AI probes deeper: 'Can you walk me through what happened during onboarding?' If a response is generic, it moves on. This adaptive approach produces qualitative depth that fixed-form surveys (Typeform, SurveyMonkey) structurally cannot achieve — you discover insights you didn't think to ask about.
After collecting responses, TheySaid's AI automatically synthesizes the data into themes, key insights, and action items. Instead of reading 200 individual responses and manually coding them, you get a summary of what users said, grouped by theme, with representative quotes. For PMs who collect feedback regularly but lack a dedicated research team, this eliminates the analysis bottleneck — you go from collecting to acting in minutes, not days.
TheySaid's free plan includes 50 AI surveys per month, 1 workspace, 1 active test, AI analytics, and a shareable link for collecting feedback. No credit card required. For an individual PM running feature validation surveys or prototype feedback collection, 50 surveys/month is genuinely sufficient for regular research. This isn't a crippled trial — it's a real research tool you can use without paying. See our free AI tools guide.
TheySaid isn't just surveys — it supports user tests (prototype and product feedback), AI interviews (scaled qualitative research), and polls (quick check-ins). For PMs who need different research methods for different questions, having them in one platform reduces tool sprawl. A feature validation survey, a prototype usability test, and a post-launch poll can all run through TheySaid.
Creating a survey in TheySaid is as simple as describing what you want to learn in natural language. 'I want to understand why users churn after their first week' generates an AI survey that explores that topic adaptively. No question writing, no survey design, no logic branching configuration. For PMs who want to move from research question to data collection in minutes, the setup speed is a genuine advantage over traditional survey tools.
TheySaid's AI conversations are impressive, but they can't fully replace a human moderator. A human reads non-verbal cues, pivots based on emotional context, builds rapport, and can sense when a respondent is holding back. AI conversations are better than static surveys but not as deep as a skilled moderator. For PMs making high-stakes product decisions, TheySaid is best used as a complement to moderated research — broad exploration at scale, then targeted human interviews for deep dives. See our AI user research tools guide.
Because TheySaid's AI adapts questions per respondent, the data is conversational and qualitative — not standardized. If you need every respondent to answer the identical set of questions for quantitative benchmarking (NPS, CSAT, feature satisfaction scores), a traditional survey tool (Typeform, SurveyMonkey) is better. TheySaid excels at exploration and discovery, not at producing comparable metrics across respondents. For PMs who need both, using TheySaid for qualitative exploration and a traditional tool for quantitative benchmarks is the right split.
TheySaid's pricing has a free plan and a custom Enterprise plan — but no transparent paid tiers in between. For PMs who outgrow the free plan (50 surveys/month) and need more capacity, team features, or custom branding, there's no clear pricing to evaluate. You have to contact sales for Enterprise pricing, which creates friction for small teams and individual PMs who need a middle tier. Sprig ($80/mo) and Maze ($75/mo) have more transparent pricing.
TheySaid's AI generates the survey conversation based on your description of what you want to learn. If your description is vague ('I want to know what users think'), the AI's questions will be generic. If your description is specific ('I want to understand why trial users don't convert to paid after exploring the analytics dashboard'), the AI's questions will be more targeted. The quality of the research depends significantly on how well you frame the research question — which is a research skill, not a tool feature.
TheySaid is a newer platform (rated 4.8 on G2 with 86 reviews as of 2026). While the reviews are positive, the platform has a shorter track record than established research tools like UserTesting, Dovetail, or Sprig. For PMs in enterprise environments where vendor stability and compliance certifications matter, the newer platform status may be a consideration. For PMs who prioritize innovation and speed over established track record, TheySaid's newer approach is an advantage.
TheySaid has a genuinely useful free plan and custom Enterprise pricing. Here's the breakdown.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/mo | 50 AI surveys per month, 1 workspace and 1 active test, AI analytics and reporting, shareable link to gather feedback. No credit card required. Good for individual PMs testing the platform on small-scale research. |
| Enterprise | Custom (billed annually) | Everything in Free, plus: run any project type (user tests, interviews, surveys, polls), unlimited workspaces and active tests, team collaboration, custom branding, advanced analytics, priority support, SSO. Pricing scales with team size and usage. |
For comparison: Sprig Pro starts at $80/mo, Maze Pro at $75/mo, Dovetail Pro at $24/mo. TheySaid's free plan is the most generous entry point. See our free AI tools guide for more options.
If TheySaid's conversational approach or opaque pricing doesn't fit your workflow, here are four alternatives worth considering.
AI-powered in-product feedback and survey analysis. Best for PMs who want contextual micro-surveys embedded in their product, with AI theme detection. More focused on in-product feedback than TheySaid's conversational survey approach. See our AI customer feedback analysis tools guide.
A research repository with AI synthesis. Best for PMs who need to store, organize, and analyze research data from multiple sources. More of a research management tool than a survey tool. See our AI user research tools guide.
AI-powered unmoderated usability testing. Best for PMs who want to test prototypes and collect usability metrics (task completion, time, confusion). More structured than TheySaid's conversational approach. See our AI user research tools guide.
The established player in moderated and unmoderated user testing with human panelists. Best for PMs who need video-based feedback from a targeted demographic. More expensive than TheySaid but with deeper qualitative depth. See our AI user research tools guide.
TheySaid is the best AI-conducted survey tool for PMs who want deeper insights than static forms provide. Its adaptive AI conversations extract qualitative depth that fixed-form surveys structurally cannot, and the AI analytics synthesize responses into actionable themes without manual coding. The free plan (50 surveys/month) is a genuine research tool, not a crippled trial.
But it's not a complete replacement for human-moderated research.AI conversations can't read non-verbal cues or build rapport. The adaptive approach is less suited for quantitative benchmarking. Enterprise pricing is opaque. And the platform is newer with a shorter track record than established research tools.
Recommendation: Start with the free plan — 50 AI surveys/month is enough for regular feature validation and prototype feedback. Use TheySaid for broad qualitative exploration at scale, and complement it with targeted moderated interviews for high-stakes decisions. If you need quantitative benchmarks, pair TheySaid with a traditional survey tool. See our AI user research tools guide for the full landscape.
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Yes — if you run frequent user research and want to move beyond static surveys. TheySaid's AI-conducted conversational surveys adapt questions in real time based on responses, which extracts deeper insights than fixed-form surveys. The free plan (50 AI surveys/month) is genuinely useful for individual PMs, and the AI analytics reduce the time spent synthesizing responses. The main caveat is that conversational AI surveys complement but don't fully replace moderated interviews with real users. See our AI user research tools guide for the broader landscape.
TheySaid replaces static survey forms with AI-conducted conversations. Instead of presenting a fixed set of questions, TheySaid's AI adapts follow-up questions based on each respondent's answers — probing deeper when a response is interesting, moving on when it's not. Typeform and SurveyMonkey present the same questions to every respondent regardless of their answers. TheySaid's approach produces richer qualitative data but is less suited for structured quantitative benchmarks where every respondent must see identical questions. TheySaid also includes AI analytics that synthesize responses into themes automatically.
Partially, but not fully. TheySaid's AI conversations can explore topics adaptively, similar to a moderated interview, and they scale to hundreds of respondents at a fraction of the cost. However, a human moderator can read non-verbal cues, pivot based on emotional context, and build rapport in ways AI cannot. TheySaid is best used as a complement to moderated research — run AI conversations at scale for broad exploration, then conduct targeted moderated interviews for deep dives. See our AI user research tools guide for the full methodology.
TheySaid has a free plan ($0/mo) that includes 50 AI surveys per month, 1 workspace, 1 active test, AI analytics, and a shareable link for collecting feedback. The Enterprise plan is custom-priced and billed annually, adding unlimited project types (user tests, interviews, surveys, polls), team collaboration, custom branding, and advanced analytics. For PMs, the free plan is a genuine starting point — you can run real research without a credit card. For comparison, Sprig Pro starts at $80/mo and Maze Pro at $75/mo. See our free AI tools guide.
TheySaid supports AI surveys, user tests, interviews, and polls. AI surveys are the core feature — the AI conducts conversational surveys that adapt questions based on responses. User tests let you collect feedback on prototypes or live products. AI interviews enable scaled qualitative research. Polls are lightweight single-question check-ins. For PMs, the most valuable use cases are feature validation surveys, prototype feedback collection, and post-onboarding user interviews. See our AI tools for PM research guide.
They solve different problems. TheySaid helps you conduct user research with AI. Signal Brief helps you discover the AI tools worth using for research and everything else — 5 new AI tools every weekday morning with a PM-specific lens. Many subscribers use Signal Brief to discover new user research tools, feedback analysis platforms, and survey tools, then evaluate them alongside TheySaid. See our sample issue to see the format.
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